Transforming a Bookstore's Search Rankings
Overview
A mid-sized bookstore based in India was struggling to gain visibility on search engines, despite having a user-friendly website. They weren’t able to attract the right audience, and their sales had dropped significantly.
Digital Experts India stepped in to create a SEO strategy exclusively for them, by focusing on the keyword optimization and content development to improve their search rankings.
Publishing
PPC
Our Process
We had an in-depth discussion with our client to understand their pain points better. Post the discussion we designed a comprehensive SEO campaign to help them rank higher on the search engine to generate organic traffic. We followed the best industry practices, improved their keyword targeting, and strengthened their content.
Keyword Research and Targeting
We identified long tail and high intent keywords related to books, different genres, and related keywords to attract the targeted audience.
Content Optimization
Improved our client’s content by adding engaging meta data, updating their blog posts, and adding title tags on their website.
Competitor Analysis
Studied the strategies their competitors used to find gaps and opportunities of growth. Implemented strategies that could help outshine their competitors.
Technical SEO Fixes
We found some indexing issues that were fixed. We also optimized the website speed and aligned their website with the best SEO practices.
Our Role
- Technical Fixes
- Content Development
- Competitor Analysis
- Keyword Strategy
Project Challenges
Highly Competitive Keywords
Ranking our client’s website based on the popular keywords required regular updates and a focused approach.
Limited Domain Authority
We had to use high quality content to earn trust. Additionally, building a website’s authority required a consistent link building.
Results
We found some indexing issues that were fixed. We also optimized the website speed and aligned their website with the best SEO practices
Increased Organic Traffic
We found some indexing issues that were fixed. We also optimized the website speed and aligned their website with the best SEO practices
High Search Rankings
Our client’s website ranked first on the search engine with 20+ targeted keywords, which helped in driving consistent organic traffic to their website.
Revenue Growth
Within the first 6 months, the overall book sales and engagement rose to 40%
