Guest Posting: The Ticket to EdTech Industry Recognition
Overview
An Edtech startup company based in India struggled to position themselves as an authority in the education space. Although their online courses were of high quality, they lacked backlinks from reputable sources.
They got in touch with Digital Experts India, for their guest posting services that earned backlinks from trusted education blogs.
Education
Guest Posting
Our Process
After a thorough discussion with our client, we created a guest post strategy that aligned with their mission. By targeting reputable sites in the education sector, we aimed to build credibility and earn trust amongst learners.
Niche Research and Outreach
We identified the websites that closely matches with the brand’s vision and audience expectations.
High Quality Content Creation
Wrote engaging guest posts that matches with the brand’s voice, and demonstrated the client’s expertise in education.
Campaign Monitoring
We tracked the performance of the published blogs including keyword improvements and backlink performance.
Strategic Link Placement
We integrated relevant backlinks within guest posts to improve SEO, driving higher rankings and ensuring content value.
Our Role
- Backlink Strategy
- Outreach Execution
- Content Development
- Performance Tracking
Project Challenges
Tough Competition
Gaining the visibility that the client wanted proved to be a challenge in the EdTech industry.
Maintaining Content Quality
Writing high quality content that aligned with the client’s requirements and without compromising on the SEO strategy was also a tough challenge we faced.
Results
The guest post campaign that took place in the span of 6 months showed a substantial growth. Not only did we exceed the client’s expectations, we helped them establish a name in their industry.
Stronger Brand Credibility
The startup gained the recognition they needed, which encouraged learners to enroll in their courses.
Boosted Referral Traffic
Through the strategic guest post planning, the startup saw a 45% rise in their referral traffic.
Higher Ranking
With the guest posts, their website ranked on the first page of Google, making it more discoverable by learners.
